This is huge: Unity just one-upped Epic Games‘ Unreal Engine by introducing an option to embed a full AI model into any experience that can be used for generating dialogue and other texts, which does not depend on external sources like ChatGPT. They also made available a set of plugins that allows creators of virtual experiences to quickly generate content (sprites, animations, textures) using AI prompts.

This follows a recent update by Unreal where they announced it would be possible to automatically generate parts of environments using AI with “sculpting tools”.

3d content authoring (for games as well as other experiences) is rapidly changing which will make it significantly easier to create virtual content with less dependency on specific 3d artists. Aside from the apparent benefits for game development, this also means it will become much cheaper to build unique experiences for brands and communities that can be hosted on platforms like YOM. I am excited about the possibilities that this will bring, and to see how brands will benefit of these new possibilities.

More info on blog.unity.com.